Brazilian Telenovelas and the Myth of Racial Democracy

Brazilian Telenovelas and the Myth of Racial Democracy

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Samantha Nogueira Joyce's Brazilian Telenovelas and the Myth of Racial Democracy traces the representations of Afro-Brazilians on television, culminating with the telenovela Duas Caras (2007-2008), and reveals how telenovelas contribute to social change in ways that have not been fully explored in previous scholarship. It also provides a comparative analysis between the representation of Blacks in Brazil and in the United States while it tracks the dynamic process through which Duas Caras worked to debunk the myth and ideology of racial democracy in more

Product details

  • Hardback | 136 pages
  • 154.94 x 231.14 x 17.78mm | 362.87g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 0739169645
  • 9780739169643

Review quote

Joyce's work documents the intersection of telenovelas, race, and new media in Brazil, making a compelling case for this genre's importance while explaining the complex strategies employed to make telenovelas successful in promoting social change. -- Antonio C. La Pastina, Texas A&M University In Brazilian Telenovelas and the Myth of Racial Democracy, Samantha Nogueira Joyce takes one particular telenovela, Duas Caras (Two Faces), as her subject of more

About samantha nogueira joyce

Samantha Nogueira Joyce is assistant professor of mass communication at Indiana University, South more

Table of contents

Chapter I - Episode 1: And Let There be White Chapter II - Black Flows: Duas Caras / The Legacy of Whitening and Racial Democracy Chapter III - "My Little Whitey" / "My Big, Delicious Negro:" Telenovelas, Duas Caras, and the Representation of Race Chapter IV - Deu no Blogao! ("It was in the Big Blog!"): Writing a Telenovela, a Blog, and a Metadiscourse Chapter V - Duas Caras as a New Approach to Social Merchandising Chapter VI - Conclusions References About the Author Indexshow more