Brands

Brands : Marketing Game

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Description

A new state-of-the-art marketing simulation game - "Brands" - is a multi-product, multi-market simulation exercise. The firm and market structure allows the teams to market brands in three regional markets - USA, Europe and Asia Pacific. Extensive marketing research studies are included together with product design studies, perceptual positioning analysis, and full-scale test marketing, as well as competitive and market monitoring studies.show more

Product details

  • Paperback | 640 pages
  • 215.9 x 285.75 x 6.35mm | 249.47g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130874043
  • 9780130874047

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