Branding Yourself
23%
off

Branding Yourself : How to Use Social Media to Invent or Reinvent Yourself

3.64 (157 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?

Description

Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO:* Choose today's best social media tools for your personal goals* Build an authentic storyline and online identity that gets you the right opportunities* Make the most of Facebook, LinkedIn, and Twitter-and leverage new platforms like Pinterest and Google+* Build connections and prove expertise by sharing video on YouTube and Vimeo* Find yourself on search engines and then optimize your personal online presence* Promote your events, accomplishments, victories...and even defeats and lessons learned* Integrate online and offline networking to get more from both* Reach people with hiring authority and budgets on LinkedIn* Use Twitter to share the ideas and passions that make you uniquely valuable* Avoid "killer" social networking mistakes* Leverage your online expert status to become a published author or public speaker* Measure the success of your social media branding* Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
show more

Product details

  • Paperback | 400 pages
  • 149.86 x 223.52 x 22.86mm | 521.63g
  • Que Corporation,U.S.
  • United States
  • English
  • 2nd edition
  • 0789749726
  • 9780789749727
  • 493,412

Back cover copy

Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!



DISCOVER HOW TO:

- Choose today's best social media tools for your personal goals

- Build an authentic storyline and online identity that gets you the right opportunities

- Make the most of Facebook, LinkedIn, and Twitter--and leverage new platforms like Pinterest and Google+

- Build connections and prove expertise by sharing video on YouTube and Vimeo

- Find yourself on search engines and then optimize your personal online presence

- Promote your events, accomplishments, victories...and even defeats and lessons learned

- Integrate online and offline networking to get more from both

- Reach people with hiring authority and budgets on LinkedIn

- Use Twitter to share the ideas and passions that make you uniquely valuable

- Avoid "killer" social networking mistakes

- Leverage your online expert status to become a published author or public speaker

- Measure the success of your social media branding

- Get new projects or jobs through your online friends and followers



Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
show more

Table of contents

I Why Do I Care About Self-Promotion? 11 Welcome to the Party 3What Is Self-Promotion? 5Why Is Self-Promotion Important? 5What Self-Promotion Is Not 6What Can Self-Promotion Do for You and Your Career? 6Personal Branding 6What Is Personal Branding? 7Go Brand Yourself 7How to Build Your Brand 8The Five Universal Objectives of Personal Branding 10Discover Your Passion (Passion Is Fundamental to Achieving Your Goals) 10Be Bold (It's Okay to Talk About Yourself) 11Tell Your Story (Your Story Is What Makes You Special) 13Create Relationships (Relationships Lead to Opportunities) 14Take Action (Even a Small Step Is a Step Forward) 15Who Needs Self-Promotion? 16Meet Our Heroes 182 How Do You Fit in the Mix? 21The Basics of Building Your Personal Brand Story 23Writing Your Personal Brand Autobiography 23Prioritizing When Writing Your Personal Brand Story 24Writing Your Personal Brand Biography 25How Do Our Heroes Use the Personal Brand Biography? 27Telling Your Complete Brand Story 30The Law of Anecdotal Value 32Surround Yourself with People Who Have Passion 33Sharing Memories and Stories 33Do's and Don'ts of Telling Your Story 341. Don't Post Pictures That Would Shock Your Mother 352. Don't View Your Personal Brand Story as a Sales Pitch 353. Don't Post Something You Will Regret Later 354. Don't Ask for Things First Ask for Things Second 365. Don't Get Distracted 366. Don't Underestimate the Power of Your Network 367. Do Invest in Yourself 378. Do Invest in Other People 379. Do Be Visible and Active 3710. Do Take Some Time for Yourself 37II Your Network Is Your Castle-Build It 393 Blogging: Telling Your Story 41What Is Blogging? 43A Clarification of Terms 45Why Should You Blog? 45Choose Your Blogging Platforms 47Blogspot.com/Blogger.com 48WordPress.com and WordPress.org 49Other Blogging Platforms 50Tumblr 52Which Platform Should You Choose? 54Setting Up a Blog 54Purchasing and Hosting a Domain Name 56Getting Inspired 57What Should You Write About? 57Finding Subject Matter 60How to Write a Blog Post 60Writing for Readers Versus Writing for Search Engines 62It's About the Quality of the Writing 62Google Expects You to Write Good Stuff 63How Often Should You Post? 64How Long Should Your Posts Be? 65But My Posts Are Too Long 66SEO Through Blogging 66How Does This Apply to Our Four Heroes? 69Do's and Don'ts of Blogging 70Do's 70Don'ts 71A Final Note on the "Rules" of Blogging 724 LinkedIn: Networking on Steroids 73The Basics of LinkedIn 75What's in a LinkedIn Profile? 75The Employment Section 75Your Photo/Avatar 77The Education Section 77The Summary 77Your Websites 78Cool LinkedIn Features Worth Examining 79Creating Contacts on LinkedIn 81Using Your Email Database 82Other Ways to Connect: Colleagues and Classmates 83Building Off Your Second- and Third-Degree Network 84Transforming Your Contacts into Connections 85The Importance of Recommendations 87Ten Do's and Don'ts of LinkedIn 901. Do Upload a Professional Picture 902. Do Connect to Your Real Friends and Contacts 913. Do Keep Your Profile Current 914. Do Delete People Who Spam You 915. Do Spend Some Time on Your Summary 926. Don't Use LinkedIn Like Facebook and Twitter 927. Don't Sync LinkedIn with Twitter 928. Don't Decline Invitations Archive Them 929. Don't Ask Everyone for Recommendations 9310. Don't Forget to Use Spelling andGrammar Check 935 Twitter: Sharing in the Conversation 95Why Should You Use Twitter? 96What Can Twitter Do for You? 97How Do You Use Twitter? 99Creating a Twitter Profile 99Getting Followers 100Sending Out Tweets 101Retweeting Your Content 102Applications for Twitter Domination 104Desktop Applications 106Web-Based Applications 107Mobile Applications 109What Should You Tweet (and What Shouldn't You?) 110Personal Branding Case Study : @applegirl 113Do's and Don'ts While Using Twitter 113Twitter Tips in 140 Characters or Less 114How Does This Chapter Apply to Our Four Heroes? 1156 Facebook: Developing a Community of Friends 117Why Should You Use Facebook? 118What Can Facebook Do for You? 120Reconnect with Old Classmates and Co-Workers 120Use a Facebook Page to ProfessionallyBrand Yourself 120Help a Cause and Be Philanthropic 121Find and Attend Local Events 121What You Should Know First About Facebook 122Professional Page and Personal Profile 123The Basics: Creating a Personal Profile 124Staying in Control of Your Profile 127Working with Your Personal Page Privacy Settings 127Setting Up Your Privacy Settings for Your PersonalAccount 127Working with Your Customized URL 129How Can I Use a Professional Page for PersonalBranding? 130Using Insights to Track Your Content Growth 133Setting Up Your Professional Page 134Top Six Tips for Using Facebook 135Ten Do's and Don'ts of Facebook 1361. Do Upload a Real Picture 1362. Do Share Industry-Specific Content 1383. Do Use Your Email to Find Friends 1384. Do Read the Terms of Service 1385. Don't Use Inappropriate Language 1386. Don't Spam People 1397. Don't Poke People 1398. Don't Tag Everyone in a Picture 1399. Don't Sync Your Twitter Profile with Your Facebook Page 13910. Don't Invite People to Your Professional Page Over and Over and Over 140Facebook Tips in 140 Characters or Less 1407 Say Cheese: Sharing Photos and Videos 143Why Video 144Where to Put Your Video 146YouTube 146Vimeo 147Flickr 148Shooting Video 149Video Do's and Don'ts 150Recording Screen Capture Videos 151Case Study: Gary Vaynerchuk 151What Should I Make Videos Of? 152Why Photos 153Where to Post Your Photos 153Picasa 153Flickr 154Photobucket 154Instagram 154Facebook 155Copyright: Permission, Creative Commons, and Licensing 156Creative Commons 156Embedding Videos and Photos in Your Blog 158Adding Photos 158Adding Videos 160SEO for Videos and Photos 161YouTube SEO 162Photo SEO 163The Video Resume 165A Cautionary Note About Video Resumes 167Photos and Video Tips in 140 Characters 1688 Other Social Networking Tools 169Google+ 170BranchOut 172Twylah 174Pinterest 176Quora 180How Does This Apply to Our Four Heroes? 1819 Googling Yourself: Finding Yourself on Search Engines 183Have You Ever Googled Yourself? 184What Do You Want Others to Find? 186Search Engine Optimization 187What SEO USED to Be 188Keywords 188Titles 188Body Copy 189Anchor Text 189Backlinks 190What SEO Looks at Now 190Time on Site 191Bounce Rate 191Click-Through Rate 191Page Load Speed 192How Can You Influence These Factors? 193Quality of Content 193Quality of Design 194Ease of Navigation 195A Quick Note About Backlinks 196Video 196Personal Connections/Social Media 197Reverse Search Engine Optimization 198What if You Share a Common Name? 199Search Engine Tools 201Google Alerts 201Google Image Search 202Google Blog Search 202Bing 203Yahoo! 204Other Search Engines 205The Value of Reputation Management 206Reputation Management Tools 207BrandYourself.com 207Reputation.com 207Google's Me on the Web 209How Do Our Heroes Use SEO? 210Reputation Management Tips in 140 Characters 21010 Bringing It All Together: Launching Your Brand 213What Is a Personal Brand Campaign? 215How Do Our Heroes Build Their P&T Statement? 217Why Is a Personal Brand Campaign Important? 220Building Your Personal Brand Campaign 221Developing Your Personal Brand Campaign 221Implementing Your Personal Brand Campaign 223Automating Your Personal Brand Campaign 224Unique Ways to Launch Your Branding Campaign 225How Should Our Heroes Launch Their Brands? 228Do's and Don'ts of Launching Your Personal Brand 22911 Measuring Success: You Like Me, You Really Like Me! 231Why Should You Measure 232What Should You Measure? 233Reach 233Quality Versus Quantity 234Visibility 234Influence 235Measuring Influence 235How Should You Measure? 238Measuring Your Blogging Effectiveness 238Using Google Analytics for Your Blog 240Setting Up a Google Analytics Account 241Installing Google Analytics 242Getting an Overview of Your Website Performance 242Measuring Your Twitter Effectiveness 243Other Total Influence Measurement Tools 245Measuring Your LinkedIn Effectiveness 246Measuring Your Facebook Effectiveness 248Measuring Your YouTube Effectiveness 250Nine Tools to Use for Measurement 252Effectively Measuring Your Personal Brand 254How Can Our Heroes Use Analytics and Measurement? 255Do's and Don'ts for Analytics and Measurement 256Analytics Tips in 140 Characters 256II PROMOTING YOUR BRAND IN THE REAL WORLD 25912 How to Network: Hello, My Name Is 261Why Should I Bother Networking? 263A Networking Case Study: Starla West 264The Rules of Networking 265It's Not About You 265Giver's Gain Is Not Quid Pro Quo 266Be Honest Online and Offline 269You're Just as Good as Everyone Else 270Avoid People Who Are Unhelpful 271Network with Your Competition 271Three Types of Networking 273Networking Groups 273Meeting People 274The Networking "Dance" 274What Should You Say? 275Networking Faux Pas 276The Follow-Up 278One-on-One Networking 278How to Set Up the One-On-One Networking Meeting 279What to Talk About During Your One-On-One 280No One Wants a Sales Pitch 281The "Pick-Your-Brain" Meeting 281The Follow-Up 284Forwarding Articles and Links 284Sharing Opportunities 285Making Connections and Introductions for Others 285But I Just Don't Want to Meet the Other Person 286Be Honest 286But What if the Other Person Isn't Honest? 287Do's and Don'ts of Networking 288Do 288Don't 289How Would Our Heroes Network? 28913 Public Speaking: We Promise You Won't Die 291Case Study: Hazel Walker, The Queen of Networking 293Should I Speak in Public? 294No, Seriously 294But I Hate Speaking in Public 294Overcoming Your Fear of Public Speaking 295Toastmasters 295Classes at Your Local College or University 296Seminars and Courses 296Speakers Associations 297Private or Executive Coaches 297Finding or Creating Your Own Speaking Niche 297How to Start Your Speaking Career 299Identify Speaking Opportunities 301Industry Groups 302Civic Groups 303Conferences, Trade Shows, and Expos 304Introducing Yourself 305Promoting Your Talk 306How Does This Apply to Our Four Heroes? 309Giving Your Talk 310Important Technology Tips for Presenters 311Miscellaneous Tips, 140 Characters or Less 31614 Getting Published: I'm an Author! 319Why Should I Become a Writer? 322Publication Opportunities 323Local Newspapers 324Business Newspapers 325Scientific Journals 326Specialty Magazines and Newspapers 327Hobby Publications 328Major Mainstream Magazines 329Go Horizontal Instead of Vertical 329Build Your Personal Brand with Your Writing 330Publication Rights 331Create Your Own Articles' Niche 332Getting Started 334Getting Paid 336Paying Your Dues 337The Myth of "Exposure" 338Do's and Don'ts of Writing for Publication 338How Can Our Heroes Turn to Writing for Publication? 34015 Personal Branding: Using What You've Learned to Land Your Dream Job 343Using Your Network to Find a Job 347Twitter: Make Job Connections in 140 Characters 347Use LinkedIn to Make Job Connections 348The Art of the Connection 348Should You Connect Directly or Ask for a Connection? 350Use LinkedIn to Get Inside Info 351Creating a Resume 352Should I Create a Paper Resume? 352How Does Social Media Fit in Your Resume? 353Six Tips for Listing Social Media on Your Resume 354Do's and Don'ts of Resume Building 355Don't Rely on the Job Boards 358Try the Company Job Boards Instead 359Use LinkedIn to Bypass the Job Board Process 361Skip HR Altogether, and Work Your Network 361Using Your Network to Land a Freelance Contract 362How Can Our Heroes Find a Job ThroughNetworking? 363A Social Media Case Study 364Another Social Media Case Study 367Job Searching Tips in 140 Characters 368Index 369
show more

About Kyle Lacy

Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright. Erik coauthored No Bullshit Social Media: The All- Business, No-Hype Guide to Social Media Marketing with Jason Falls. Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions. He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile, and social media. Kyle has been recognized as one of Indiana's 40-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year, and TechPoint's Young Professional of the Year. Learn more about Kyle at KyleLacy.com. Deckers and Lacy coauthored the first edition of Branding Yourself.
show more

Rating details

157 ratings
3.64 out of 5 stars
5 23% (36)
4 32% (51)
3 33% (52)
2 9% (14)
1 3% (4)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X