Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Branded Bodies, Rhetoric, and the Neoliberal Nation-State

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political more

Product details

  • Hardback | 162 pages
  • 157.48 x 231.14 x 17.78mm | 385.55g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • New.
  • 0739180207
  • 9780739180204

Review quote

[T]his book is useful for explaining the processes through which individuals and groups are dehumanized. At times I found this book infuriating, which illustrates the power with whichWingard demonstrates the injustice of many of these brands. Those interested in social movements, political communication, and GLBT and immigrant issues will find this book useful. Rhetoric Society Quarterly Jennifer Wingard has given us a powerful concept to think about the ways commodity logic has invaded national discourse. Her analysis of neo-liberal rhetoric is persuasively grounded in telling examples of gay and lesbian, immigrant, enemy combatant, and worker 'branded bodies' and of the material forces driving their circulation. Anyone interested in a smart account of the insidious and seductive culture of control should read this book. -- Rosemary Hennessey Jennifer Wingard's book is a must read for anyone who takes seriously that words have material power. More to the point, Wingard's book pushes readers to see how rhetorics that circulate in an era of neoliberal global capital directly affect people and their place in the nation-state. Through thoughtful and cogent rhetorical analyses of US legislation, she lucidly shows how rhetorics have both political and, most importantly, visceral consequences. Branded Bodies offers a clear intervention into the rhetorical processes that demarcate those who matter and those who fall outside the purview of US neoliberal values in a moment of contemporary globalization. -- Rebecca Dingoshow more

About Jennifer Wingard

Jennifer Wingard is an Assistant Professor of Rhetoric, Composition, and Pedagogy and a faculty affiliate to the Women's Studies Program at the University of Houston. Over the past five years, she helped design and implement the new Ph.D. concentration in Rhetoric, Composition, and Pedagogy. She specializes in 20th Century Rhetorical Theory, Transnational Feminist Theory, and Materialist Theories of Teaching English in the Corporate University. Her scholarship focuses on the impact of global neobliberal economics on local civic discourses, and she has been published in Reflections, Journal of Advanced Composition (JAC), and other interdisciplinary edited collections. She is currently working on her second book tentatively titled: No Zoning! Houston, TX the Neoliberal more

Table of contents

Acknowledgments Preface: Branding Bodies: Assembling Affective Responses The Work of Branding Bodies Chapter One: Othering and Branding: Assembling Neoliberal Identities Why Branding? Neoliberalism as Exception: The Private Made Public From Other-others to Brands: Commodifying Bodies Affective Branding: Bodies Dissolve into the Nation-State Rhetorical Assemblage The work of Branding Bodies Chapter Two: Branding the Family: U.S. Protectionsism as the Tie that Binds Branding the Nation: It's All in the Family The Good Citizen/The Good Family Branding of Protection: The Law of the Family Mediating the Family: An Equal Opportunity Brand Families, Communities, and Nations: The Intensity of Post-9/11 Discourse Chapter Three: (Dis)Embodying Protection: Branding in the ICE Age The Right to Assemblage: Laura's Phone Call Assembling the "War on Terror": Post-9/11's Branding of Terror Assembling Protection: The Development of ICE Assembling the Nation: Complicating the Citizen/Non-citizen Divide Assembling Consumers: Selling ICE as the Brand of Protection Chapter Four: "Jose Padilla" and "Osama Bin Laden": Material Consequences of Branding Bodies Terrorism, Jose Padilla, and Osama bin Laden: Or How We Lost Our Humanity Padilla: (Dis)Assembling the Threat Racial Profiling: Defining Enemy Combatants Osama bin Laden: The Face of a Movement The Assassination of Osama bin Laden by the Coward U.S. Protectionism Bare Life: The Neoliberal Nation-State is Neither Gone nor Forgotten Chapter Five: From Branding to Bodies: (Re)Assembling the Worker Branding the Worker: Labor in Neoliberal Times Why the Worker Works: The Privatization of Public Service Worker as Mobilized Body: How GLBT Bodies Became Workers in a Post-DOMA World Worker as "Good" Family: Defining Citizenship and Humanity through Work Working an Issue: The Worker as Transnational Actor Assembling Bodies: A Call for Rhetorical Action Bibliography/References Indexshow more

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