Brand Warriors

Brand Warriors : Corporate Leaders Share Their Winning Strategies

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Description

This is a collection of essays on the nature of brands and brand-building. Brands examined include L'Oreal, Cadbury's, Guiness, McDonald's, Hewlett Packard and FedEx.show more

Product details

  • Paperback | 288 pages
  • 130 x 192 x 20mm | 199.58g
  • Profile Books Ltd
  • Profile Business
  • London, United Kingdom
  • 1861975929
  • 9781861975928

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