Brand Strategy

Brand Strategy

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Description

This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation copyright Book News, Inc. Portland, Or.show more

Product details

  • Hardback | 186 pages
  • 154 x 234 x 22mm | 480g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130841617
  • 9780130841612

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