Brand Equity

Brand Equity

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand equity refers to the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers and advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. The study of brand equity is increasingly popular as some marketing researchers have concluded that brands are one of the most valuable assets a company has. Brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one.show more

Product details

  • Paperback | 124 pages
  • 152 x 229 x 7mm | 191g
  • Frac Press
  • United States
  • English
  • 6135952056
  • 9786135952056