Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members Behavior and the Economic Relevance for the Marketer

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members Behavior and the Economic Relevance for the Marketer

  • Electronic book text

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Product details

  • Electronic book text
  • Gabler Verlag
  • United States
  • 1280788062
  • 9781280788062