Brain Bugs

Brain Bugs : How the Brain's Flaws Shape Our Lives

3.82 (2,427 ratings by Goodreads)
By (author) 

List price: US$25.95

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.
show more

Product details

  • Hardback | 320 pages
  • 165 x 244 x 28mm | 511g
  • New York, United States
  • English
  • 10 black-and-white illustrations
  • 0393076024
  • 9780393076028
  • 390,748

Review quote

"Intriguing take on behavioral economics, marketing and human foibles." -- Publishers Weekly
show more

About Dean Buonomano

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.
show more

Rating details

2,427 ratings
3.82 out of 5 stars
5 31% (747)
4 34% (818)
3 25% (614)
2 7% (179)
1 3% (69)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X