Bottom-up Marketing

Bottom-up Marketing

3.99 (171 ratings by Goodreads)
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Description

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign
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Product details

  • Hardback | 226 pages
  • 140 x 210 x 25.4mm
  • McGraw-Hill Inc.,US
  • New York, United States
  • English
  • 0070527334
  • 9780070527331

Rating details

171 ratings
3.99 out of 5 stars
5 37% (64)
4 31% (53)
3 26% (45)
2 4% (6)
1 2% (3)
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