Bottom-Up Marketing

Bottom-Up Marketing

3.99 (169 ratings by Goodreads)
  • Paperback
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Product details

  • Paperback
  • 135 x 206 x 14mm | 252g
  • McGraw-Hill Education (Ise Editions)
  • London, United Kingdom
  • 0071008950
  • 9780071008952

Table of contents

Tactics Dictate Strategy.Going Down to the Front.Monitoring the Trends.Sorting Things Out.Narrowing Your Focus.Finding Your Tactic.Building Your Strategy.Building Your Strategy at Avon.Making Changes.Shifting the Battlefield.Shifting the Battlefield at GM.Testing Your Strategy.Selling Your Strategy.Getting the Resources.Calling in the Outsider.Launching Your Program.Keeping Things on Track.Measuring Your Results.Pouring It On.
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About Al Ries

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.



Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
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Rating details

169 ratings
3.99 out of 5 stars
5 37% (63)
4 31% (53)
3 26% (44)
2 4% (6)
1 2% (3)
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