Bold
20%
off

Bold : How to be Brave in Business and Win

4.05 (35 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 1 business day
When will my order arrive?

Description

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
show more

Product details

  • Paperback | 336 pages
  • 154 x 234 x 26mm | 621.42g
  • London, United Kingdom
  • English
  • 0749463449
  • 9780749463441
  • 449,904

Table of contents

Chapter - 00: Introduction;Chapter - 01: Virgin Galactic;Chapter - 02: O2;Chapter - 03: AirAsia X;Chapter - 04: Chilli Beans;Chapter - 05: Six Senses Resorts and Spas;Chapter - 06: Burberry;Chapter - 07: BBH;Chapter - 08: The Geek Squad;Chapter - 09: Zappos.com;Chapter - 10: Umpqua Bank;Chapter - 11: TNT Express;Chapter - 12: JCB;Chapter - 13: innocent;Chapter - 14: WWF;Chapter - 15: How to be bold: practices, principles and people;Chapter - 16: Bold practice survey
show more

Review Text

"Fortune favours the brave. This book can show you the way."
show more

Review quote

"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." Richard Reed, Co-founder of Innocent Drinks "Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." Angela Ahrendts, CEO Burberry "Fortune favours the brave. This book can show you the way." Ronan Dunne, CEO, Telefonica O2 UK Ltd
show more

About Shaun Smith

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme. He is the co-author of On Purpose (published by Kogan Page), Uncommon Practice and Managing the Customer Experience.

Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues. He is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page), Uncommon Practice and Don't Mess with the Logo.
show more

Rating details

35 ratings
4.05 out of 5 stars
5 37% (13)
4 37% (13)
3 23% (8)
2 0% (0)
1 3% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X