
Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant
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Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.
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Product details
- Hardback | 256 pages
- 163 x 242 x 25.4mm | 562g
- 01 Mar 2005
- Harvard Business Review Press
- Boston, MA, United States
- English
- 1591396190
- 9781591396192
- 11,029
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