Blue Ocean Strategy, Expanded Edition
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Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

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In celebration of 15 bestselling years in print, this high-quality collector's edition of Blue Ocean Strategy offers a superb reading experience for years to come, with a hard cover constructed of quality man-made material, with the look and feel of real leather (Kivar Newport Blue Llama) and gold Lustrofoil debossing on the cover and spine. A book for yourself or a lasting gift for your manager, colleagues, clients, and teams.The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages, and is a bestseller across five continents-now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red;" updates on all cases and examples in the book, bringing their stories up to the present time; two new chapters and an expanded third one-"Alignment," "Renewal," and "Red Ocean Traps"-that address the most pressing questions readers have asked over the past 10 years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.show more

Product details

  • Hardback | 320 pages
  • 156 x 235 x 25mm | 525g
  • Harvard Business Review Press
  • United States
  • English
  • Expanded ed.
  • 1633692876
  • 9781633692879
  • 69,923

Review quote

"one of the bestselling business books of the century" -- Financial Times"Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian WayPraise for Blue Ocean Strategy A bestseller across 5 continentsMore than 3.6 million copies sold worldwideTranslated into 44 languagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S. Sloane Award for Excellence in Management Consulting "Blue Ocean Strategy" is the most successful book on business master-planning in recent years." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy - A bestseller across 5 continents- More than 3.5 million copies sold worldwide- Translated into 43 languages- A Wall Street Journal, BusinessWeek, and Fast Company bestseller- Thinkers50 Strategy Award for Best Business Book of the decade- The Fast Company Leadership Hall of Fame- Winner of the Carl S. Sloane Award for Excellence in Management Consulting Blue Ocean Strategy is the most successful book on business master-planning in recent years. The Economist A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Qantas The Australian Way Praise for Blue Ocean Strategy A bestseller across 5 continents More than 3.5 million copies sold worldwide Translated into 43 languages A Wall Street Journal, BusinessWeek, and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting" "Blue Ocean Strategy" is the most successful book on business master-planning in recent years. "The Economist" A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. "Qantas The Australian Way" Praise for "Blue Ocean Strategy" A bestseller across 5 continents More than 3.5 million copies sold worldwide Translated into 43 languages A "Wall Street Journal," "BusinessWeek," and "Fast Company" bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting"show more

About W. Chan Kim

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 44 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama's Board of Advisors on Historically Black Colleges and Universities for the President's two terms.show more

Rating details

33,128 ratings
3.86 out of 5 stars
5 33% (10,889)
4 34% (11,372)
3 23% (7,505)
2 6% (2,098)
1 4% (1,264)
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