Blue Ocean Shift
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

3.9 (786 ratings by Goodreads)
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Description

The New York Times bestseller.
#1 Wall Street Journal bestseller.

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
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Product details

  • Hardback | 336 pages
  • 160 x 240 x 30mm | 567g
  • MACMILLAN
  • London, United Kingdom
  • English
  • 1509832165
  • 9781509832163
  • 12,133

Table of contents

Section - i: Preface


Unit - 1: PART ONE: Blue Ocean Shift
Chapter - 1: Reach Beyond the Best
Chapter - 2: The Fundamentals of Market-Creating Strategy
Chapter - 3: The Mind of a Blue Ocean Strategist
Chapter - 4: Humanness, Confidence, and Creative Competence
Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift
Unit - 2.1: Step One: Get Started
Chapter - 5: Choosing the Right Place to Start
Chapter - 6: Constructing the Right Blue Ocean Team
Unit - 2.2: Step Two: Understand Where You Are Now
Chapter - 7: Getting Clear About the Current State of Play
Unit - 2.3: Step Three: Imagine Where You Could Be
Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry
Chapter - 9: Discovering an Ocean of Noncustomers
Unit - 2.4: Step Four: Find How You Get There
Chapter - 10: Reconstructing Market Boundaries-Systematically
Chapter - 11: Developing Alternative Blue Ocean Opportunities
Unit - 2.5: Step Five: Make Your Move
Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests
Chapter - 13: Finalizing and Launching Your Blue Ocean Move


Section - ii: Epilogue: A National Blue Ocean Shift in Action
Section - iii: Notes
Acknowledgements - iv: Acknowledgments
Section - v: Bibliography
Index - vi: Index
Section - vii: About the Authors
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Review Text

Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and - get this - embrace your humanness? Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
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Review quote

BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets, informed by the experiences of companies and other organizations that have chosen to seek them out rather than compete toe-to-toe in established markets. -- Strategy + Business Starred Review: While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended. -- Library Journal A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers. -- Publishers Weekly An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. -- Forbes BLUE OCEAN SHIFT is great: Practical, useful, real-world. -- Inc. The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and - get this - embrace your humanness? -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
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About Renee A. Mauborgne

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.
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Rating details

786 ratings
3.9 out of 5 stars
5 31% (244)
4 37% (294)
3 25% (193)
2 5% (43)
1 2% (12)
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