Blue Ocean Classics

Blue Ocean Classics

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A collection of three Kim-Mauborgne articles on blue ocean strategy.

Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.

Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
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Product details

  • Hardback | 144 pages
  • 108 x 165 x 17.78mm | 226.8g
  • United States
  • English
  • 1633697371
  • 9781633697379
  • 791,611

About W. Chan Kim

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see
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