Intuition is not some magical and mysterious property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work enviroments and particular rules and principles. For too long we have thought of intuition as a kind of black box at the very core of who we are and why we act the way we do. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.
- Electronic book text
- 142.24 x 205.74 x 27.94mm | 385.55g
- 03 Feb 2005
- Penguin Books Ltd (Digital)
- Penguin Books Ltd
- United Kingdom
About Malcolm Gladwell
Author, journalist, and cultural commentator Malcolm Gladwell was born in 1963. He has worked for the Washinton Post and the New Yorker. His bestseller, The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.