Billion-Dollar Branding
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Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Great Things Happen

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Description

Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.
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Product details

  • Paperback | 200 pages
  • 152 x 229 x 12mm | 304g
  • United States
  • English
  • 1614482721
  • 9781614482727
  • 1,569,583

About Honey Parker

Honey Parker has spent her career as an Art Director, Copywriter and Creative Director for just about every big advertising agency you can name. She was a Vice President at the iconic Grey Advertising in New York before becoming an in-demand gun-for-hire on both coasts. Honey has worked on such big brands as Honda, Acura, Lexus, Parker Bros., DirecTV, UNICEF, Hotwire, Yoo-Hoo and Partnership For A Drug-Free America.
Blaine Parker is a national-award-winning copywriter who has spent much of his life toiling in small business obscurity-and loving it. A former Creative Director for the Salem Communications radio network in Los Angeles, Blaine has spent much of his career bringing big-advertising sensibilities to small business marketing. He is also a voiceover performer who can be heard on radio and TV commercials for brands of all sizes from New York To California.
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Rating details

5 ratings
4.2 out of 5 stars
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3 20% (1)
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