Bigwig Briefs

Bigwig Briefs : Guerrilla Marketing - The Best of Guerrilla Marketing

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Description

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.show more

Product details

  • Electronic book text | 100 pages
  • ASPATORE BOOKS
  • United States
  • English
  • 1587625865
  • 9781587625862