Bigwig Briefs : Small Business Marketing Advisor - Big Business Marketing Secrets That Can and Should Be Used by Small Businesses
Bigwig Briefs: Managing & Profiting in a Down Economy includes knowledge excerpts from C-Level (CEO, CFO, CTO, CMO) executives from companies such as General Electric, Coke, Duke Energy, KPMG Consulting, Booz-Allen, Andersen and more on ways to increase profits and outpace the competition in a turbulent economy. These highly acclaimed "recession profiteers" reveal the secrets to capitalizing on down market opportunities, smart cost cutting, increasing market share and pulling ahead of the competition for companies of every size and in every industry. A critical read for every CEO, executive, consultant, business development professional, entrepreneur and anyone interesting in profiting on a professional or personal level in a down economy.
- Electronic book text | 60 pages
- 01 Oct 2003
- ASPATORE BOOKS
- United States