The Big Switch

The Big Switch : Rewiring the World from "Edison" to "Google"

3.8 (1,820 ratings by Goodreads)
By (author) 

List price: US$16.94

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


In this eye-opening look at the new computer revolution and its consequences, Nicholas Carr explains why computing is changing and what this means for all of us. A hundred years ago, companies stopped producing their own power and plugged into the newly built electric grid. The cheap power pumped out by electricity providers not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way as companies dismantle their private computer systems and tap into rich services delivered over the Internet. Computing is turning into a utility. The shift is remaking the computer industry, bringing competitors like Google to the fore and threatening traditional stalwarts like Microsoft. The effects will reach further as cheap computing changes society as profoundly as cheap electricity did. In this lucid and compelling book Carr weaves together history, economics and technology to explain the 'big switch'.show more

Product details

  • Paperback | 304 pages
  • 137.16 x 208.28 x 20.32mm | 181.44g
  • WW Norton & Co
  • New York, United States
  • English
  • Reprint
  • 0393333949
  • 9780393333947
  • 149,227

Review quote

"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." The Wall Street Journal "...should be read by anyone interested in the shift from the world wide web and its implications for industry, work and our information environment." William H. Dutton The Times Higher Education Supplement "...a catalogue of Carr's best-aimed shots at the web economy's downsides..." Julian Dibbell, The Telegraph * "Carr is one of the more cogent writers on the economic and social implications of the changes sweeping through corporate datacentres." Financial Times"show more

Rating details

1,820 ratings
3.8 out of 5 stars
5 25% (464)
4 39% (716)
3 27% (491)
2 6% (114)
1 2% (35)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X