Seth Godin bind-up

Seth Godin bind-up

  • Paperback
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Description

Seth Godin's Purple Cow teaches us that in order for businesses to achieve real success, they need to stop being a brown cow and dare to change their colour. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to be different. Now is your opportunity to combine ideas from both books to ensure that your business always stands out from the crowd.
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Product details

  • Paperback | 368 pages
  • 129 x 198 x 22mm | 245g
  • London, United Kingdom
  • 0141036451
  • 9780141036458

About Seth Godin

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). Visit his website at www.sethgodin.com
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