The Big Idea

The Big Idea : How Business Innovators Get Great Ideas to Market

3.33 (6 ratings by Goodreads)
By (author) 

List price: US$17.95

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out. Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, Post-it notes, Gillette's Mach 3 razor, Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots, and more.
show more

Product details

  • Paperback | 230 pages
  • 153.9 x 228.1 x 15.7mm | 394.63g
  • Kaplan Business
  • Chicago, United States
  • English
  • 0793148375
  • 9780793148370

Rating details

6 ratings
3.33 out of 5 stars
5 17% (1)
4 33% (2)
3 17% (1)
2 33% (2)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X