Big Data
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Big Data : Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

3.63 (246 ratings by Goodreads)
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Description

Convert the promise of big data into real world results
There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.




Discusses how companies need to clearly define what it is they need to know
Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
Includes many high-profile case studies from the author's work with some of the world's best known brands
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Product details

  • Paperback | 256 pages
  • 143 x 215 x 14mm | 320g
  • New York, United States
  • English
  • 1. Auflage
  • black & white illustrations
  • 1118965833
  • 9781118965832
  • 50,603

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Back cover copy

GET SMART - LEARN TO CONVERT THE PROMISE OF BIG DATAINTO REAL-WORLD RESULTS

There is so much buzz around big data. We all need to know whatit is and how it works. But what will set you apart from the restis actually knowing how to use big data to get solid, real-world business results - and putting that in place toimprove performance.

Big Data shows you how to implement the same practicesthat leading firms have used to access new dimensions ofprofitability. You'll learn from clear explanations and countlessexamples how successful organizations large and small use the SMARTmodel to get ahead:

Start with StrategyMeasure Metrics and DataApply AnalyticsReport ResultsTransform Business
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Table of contents

Introduction: Welcome to a SmarterWorld 1


1 Smarter Business 9


2 S = STARTWITH STRATEGY 23


3 M = MEASURE METRICS AND DATA 57


4 A = APPLY ANALYTICS 105


5 R = REPORT RESULTS 155


6 T = TRANSFORM BUSINESS 199


Conclusion 231


About the Author 236


Acknowledgements 238


Index 239
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About Bernard Marr

BERNARD MARR the 'Big Data Guru' is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.
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Rating details

246 ratings
3.63 out of 5 stars
5 18% (44)
4 41% (100)
3 31% (76)
2 8% (19)
1 3% (7)
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