The Big Brand Theory

The Big Brand Theory

4.61 (13 ratings by Goodreads)
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Description

BIG BRAND THEORY is a spectacular 'best of' compilation featuring the highest-profile branding campaigns. Case studies illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns. Richly illustrated, BIG BRAND THEORY is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
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Product details

  • Hardback | 256 pages
  • 208.28 x 279.4 x 25.4mm | 1,383.45g
  • Corte Madera, United States
  • English
  • 1000
  • 1584234458
  • 9781584234456
  • 336,645

Rating details

13 ratings
4.61 out of 5 stars
5 69% (9)
4 23% (3)
3 8% (1)
2 0% (0)
1 0% (0)
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