Biblical Secrets to Business Success

Biblical Secrets to Business Success : Newly Updated Edition

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On the road to becoming a successful entrepreneur, Bob Diener confronted a lot of tough issues: how to treat employees, how to please customers, whether or not to cut corners, whether to follow the temptation of an unsavory deal... Although he had no formal business training, Bob found solutions to all these issues and reached the top using a simple strategy that is available to anyone. His secret? Careful study of "the best guidebook to running a successful business ever written" the Bible. Difficult dilemmas become easy when viewed from the biblical perspective. "Our work is meaningless unless to do good," counsels the Book of Ecclesiastes. Companies that abide by the Bible's rules of business tend to be the ones that prosper long term. Companies that cheat their workers and partners, defraud their customers, and operate unethically don't stay in business very long. You too can become a successful entrepreneur by following the tips, strategies, and biblical principles outlined in this exploration of best practices for market research, labor management, business negotiations, risk mitigation, watching the bottom line, and, perhaps most important of all, leaving a lasting legacy. Bob Diener and his partner David Litman created the company that became, which pioneered hotel distribution online. When Bob and his partner took the company public in 2000, the stock price soared from $16 to $90 in one of the most successful IPOs ever. Having gone on to cofound, Bob is a familiar presence on national media outlets, offering his sage advice on the travel industry.
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Product details

  • Paperback | 152 pages
  • 152.4 x 228.6 x 8.89mm | 285.76g
  • Createspace Independent Publishing Platform
  • United States
  • English
  • black & white illustrations
  • 1507642180
  • 9781507642184

About Bob Diener

Bob Diener is the co-founder of the company that became and the president and co-founder of, which was named the best hotel booking site by After receiving his law degree from Cornell, where he was an editor of the Law Review, Bob practiced securities and corporate law with the law firm of Gibson, Dunn & Crutcher. Along with his partner, David Litman, he created the merchant model for booking hotel rooms and launched one of the first travel sites on the web. They sold a majority interest in the company to Interactive Corp. and took the company public as CEO and president in early 2000. Their stock price soared from $16 to over $90 in one of the most successful IPOs ever. As a leading travel industry expert, Bob is a frequent source for many major news organizations, as well as a recurrent guest on many television and radio stations including NBC, CNN, and Fox News. Bob is featured on KGO Radio in San Francisco every Sunday morning, and his articles have been published in journals such as the Harvard Business Review. Bob has taught business practice at the Cornell Law School and has been a scholar in residence at the University of Florida Entrepreneurship program. He was recently named the Alumni Entrepreneur of the Year by the University of Florida. Bob lives with his family in Miami, where he is an avid triathlete.
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