Bi-Scriptual

Bi-Scriptual : Typography and Graphic Design with Multiple Script Systems

4.83 (6 ratings by Goodreads)
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Description

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.

At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.
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Product details

  • Hardback | 320 pages
  • 240 x 320 x 30.48mm | 2,040g
  • Sulgen, Switzerland
  • English
  • New edition
  • 300 Illustrations, unspecified
  • 3721209826
  • 9783721209822
  • 265,584

Rating details

6 ratings
4.83 out of 5 stars
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4 17% (1)
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