The Best Story Wins

The Best Story Wins : How to Leverage Hollywood Storytelling in Business and Beyond

4.11 (165 ratings by Goodreads)
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4.11 (165 ratings by Goodreads)
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The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
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Product details

  • Paperback | 164 pages
  • 139 x 215 x 9.65mm | 213.19g
  • United States
  • English
  • 1642790206
  • 9781642790207
  • 37,886

About Matthew Luhn

Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years of experience creating stories and characters at Pixar Animation Studios and beyond. Matthew's story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille, and other films and TV shows currently in development. Alongside his story work in Hollywood, Matthew also trains CEOs, marketing teams, directors, and other professionals on how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew attended the world-renowned Character Animation department at Cal Arts in Los Angeles and holds a BFA in Illustration from the Academy of Art University in San Francisco. He currently resides in Oakland, California.
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Rating details

165 ratings
4.11 out of 5 stars
5 37% (61)
4 41% (68)
3 18% (29)
2 4% (7)
1 0% (0)
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