Behind the Wheel at Chrysler : The Iacocca Legacy
When the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography. By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States.
- Hardback | 368 pages
- 160.02 x 223.52 x 35.56mm | 657.71g
- 01 Aug 1995
- HOUGHTON MIFFLIN
- United States
- Illustrations, unspecified