Behind the Wheel at Chrysler

Behind the Wheel at Chrysler : The Iacocca Legacy

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When the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography. By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States.
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Product details

  • Hardback | 368 pages
  • 160.02 x 223.52 x 35.56mm | 657.71g
  • United States
  • English
  • Illustrations, unspecified
  • 0151117039
  • 9780151117031

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12 ratings
3.83 out of 5 stars
5 33% (4)
4 25% (3)
3 33% (4)
2 8% (1)
1 0% (0)
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