Behavior Principles in Everyday Life

Behavior Principles in Everyday Life

4 (6 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 10 business days
When will my order arrive?


For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life-showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural more

Product details

  • Paperback | 407 pages
  • 180.34 x 241.3 x 27.94mm | 771.1g
  • Pearson Education (US)
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 4th edition
  • 0130873764
  • 9780130873767
  • 2,014,353

Table of contents

1. Science and Human Behavior. 2. Pavlovian Conditioning. 3. Operant Conditioning. 4. Pavlovian and Operant Conditioning Together. 5. The Stimulus Collage. 6. Behavior Modification. 7. Primary Reinforcers and Punishers. 8. Secondary Reinforcers and Punishers. 9. Differential Reinforcement and Shaping. 10. Modeling and Observational Learning. 11. Prompts and Fading. 12. Rules. 13. Schedules. 14. Positive and Negative Control. 15. Thinking, the Self, and Self-Control. References. Name Index. Subject more

Rating details

6 ratings
4 out of 5 stars
5 50% (3)
4 0% (0)
3 50% (3)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X