Behavioral Finance

Behavioral Finance

3.96 (118 ratings by Goodreads)
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Description

For undergraduate and graduate Investments courses.The Psychology of Investing is the first text of its kind to delve into the fascinating and important subject of the psychology affecting investments. Traditional finance has focused on developing the tools which investors use to optimize expected return and risk. Understanding the psychology of investing will complement the material covered in traditional investments text.show more

Product details

  • Paperback | 95 pages
  • 146.3 x 275.8 x 6.6mm | 149.69g
  • Taylor & Francis Ltd
  • Prentice-Hall
  • London, United Kingdom
  • English
  • index
  • 0130930245
  • 9780130930248

Table of contents

1. Psychology and Finance. 2. Overconfidence. 3. Fear of Regret and Seeking Pride. 4. Considering the Past. 5. Mental Accounting. 6. Forming Portfolios. 7. Representativeness and Familiarity. 8. Investor Socialization and Mania. 9. Self Control and Decision Making. Index.show more

Rating details

118 ratings
3.96 out of 5 stars
5 30% (35)
4 47% (56)
3 16% (19)
2 3% (4)
1 3% (4)
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