The Psychology of Investing
The first book of its kind to delve into the fascinating and important subject of the psychology affecting investment. No other book provides this information because traditional finance focuses on developing the tools in which investors use to optimize expected return and risk. The author believes that understanding the psychology of investing is just as important as knowing the traditional investment topics. Combines behavioral knowledge from psychology, management, marketing, economics, and finance. Uses investment as well as non investment examples. For financial planners, investment managers, individual investors, or to be used as a training manual or reference in financial companies.
- Paperback | 95 pages
- 146.3 x 275.8 x 6.6mm | 149.69g
- 22 Nov 2001
- Pearson Education (US)
- United States
Table of contents
1. Psychology and Finance. 2. Overconfidence. 3. Fear of Regret and Seeking Pride. 4. Considering the Past. 5. Mental Accounting. 6. Forming Portfolios. 7. Representativeness and Familiarity. 8. Investor Socialization and Mania. 9. Self Control and Decision Making. Index.