Behavior Principles in Everyday Life

Behavior Principles in Everyday Life

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Explains each behaviour principle using examples from real life. This third edition text concludes each chapter with a concise summary and features a new emphasis on behaviour more

Product details

  • Paperback | 390 pages
  • 172.72 x 231.14 x 17.78mm | 521.63g
  • Pearson Education (US)
  • Pearson
  • United States
  • 3rd edition
  • 0130840963
  • 9780130840967

Table of contents

1. Science and Human Behavior2. Pavlovian Conditioning3. Operant Conditioning4. Pavlovian and Operant Conditioning Together5. The Stimulus Collage6. Behavior Modification7. Primary Reinforcers and Punishers8. Secondary Reinforcers and Punishers9. Differential Reinforcement and Shaping10. Modelling and Observational Learning11. Prompts and Fading12. Rules13. Schedules14. Positive and Negative Control15. Thinking, the Self, and Self-Control References16. Name Index17. Subject Indexshow more

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