Beginning Behavioral Research

Beginning Behavioral Research : A Conceptual Primer: United States Edition

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  • Hardback
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For undergraduate introductory courses in Research Methods.This successful introduction to behavioral research methods-written by two leaders in the field-provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages students to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science.
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Product details

  • Hardback | 460 pages
  • 196.9 x 244.3 x 25.4mm | 902.66g
  • Pearson
  • United States
  • 4th edition
  • glossary, references, indexes
  • 0130915173
  • 9780130915177

Table of contents

I. GETTING STARTED. 1. The Scientific Outlook. 2. Strategies of Discovery. 3. Ethical Considerations. II. OBSERVATION AND MEASUREMENT. 4. Systematic Observational Methods. 5. Self-Report Methods. 6. Reliability and Validity. III. DESIGN AND IMPLEMENTATION. 7. The Logic of Randomized Experiments. 8. Categories of Quasi-Experimental Research. 9. Survey Designs and Subject Recruitment. IV. DESCRIBING DATA AND HYPOTHESIS TESTING. 10. Summarizing the Data. 11. Examining Relationships. 12. Statistical Significance and Practical Importance. V. STATISTICAL TESTS. 13. The t Test. 14. The F Test. 15. Chi-Square. Appendix A: Reporting the Research in a Paper or Poster. Appendix B: Statistical Tables. Appendix C: Introduction to Meta-Analysis and Contrast Analysis. Glossary. References. Name Index. Subject Index.
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24 ratings
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