Becoming a Successful Illustrator

Becoming a Successful Illustrator

4.29 (62 ratings by Goodreads)
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Illustration is a diverse and constantly evolving area of art and design and an appealing creative career. But to stand out from the crowd, successful illustrators need to combine creative talent with strong marketing and promotional skills.

Becoming a Successful Illustrator provides practical and inspirational guidance on finding and contacting clients, putting together promotional materials and establishing yourself as a professional illustrator. With case studies, and firsthand tips and hints from practising illustrators at varying stages in their careers, and packed with hundreds of beautiful examples of professional work, this is a must-have guide to the working world of illustration.

This title is part of the Creative Careers series from Fairchild Books, designed to help bridge the gap between academia and a first job in the creative industries. Brimming with helpful tips and facts about the world of work, they offer an essential guide for any emerging creative practitioner.

The cover artwork for Becoming a Successful Illustrator has been shortlisted for an illustration award in the 2013 books category by the prestigious Association of Illustrators.
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Product details

  • Paperback | 192 pages
  • 210 x 270 x 15.24mm | 905g
  • AVA Publishing SA
  • Lausanne, Switzerland
  • English
  • 200 colour illus
  • 294041193X
  • 9782940411931
  • 294,652

Table of contents

Chapter 1: Illustration and the world of work
What is illustration?
Where do illustrators work?
Evaluating your strengths and weaknesses

Chapter 2: Working for clients
Who are my potential clients?
Understanding the professional world of illustration
Finding potential clients
Looking beyond the obvious

Chapter 3: The art of self-promotion
Getting yourself known
What kind of promotion do I need?
Creating an online presence
Competitions, exhibitions and trade fairs
Gaining experience

Chapter 4: Getting your work seen
How will I get my work seen?
Getting a professional portfolio together
What do agents do?

Chapter 5: Securing work
How will I be commissioned?
What do I need to ask when I get my first brief?
How will I get the brief?
How will I quote and negotiate fees and prices?
What do I need to understand about copyright and illustrators' ethics?

Chapter 6: Finance and legalities
What do I need to know about finance?
What do I need to know about managing my finances?
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Review Text

a great class reference for students entering their junior and senior years Alaiyo Bradshaw, Parsons The New School for Design, USA
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Review quote

a great class reference for students entering their junior and senior years * Alaiyo Bradshaw, Parsons The New School for Design, USA * ...highly useful and relevant to both national and international audiences. * Chris Draper, Cambridge School of Art, UK * Congratulations on such an interesting and useful book; I wish I had this when I started out as an illustrator! * Stuart Kolakovic, professional illustrator * Becoming A Successful Illustrator by Jo Davies and Derek Brazell, is the essential just published guide for new illustrators and graduates, covering areas to work in; the professional world of the illustrator; self promotion; getting your work seen; finance and running a business and practical activities. * Dexigner * Each chapter is interspersed with quotes from practising illustrators and features case studies and interviews with a diverse range of commissioners and artists. These really bring the book to life... Becoming a Successful Illustrator is a worthy read for any artist in the business. It's a great tool for the crop of new graduates about to embark on their careers. -- Laura Callaghan * Oh Comely Magazine * If you're just graduating from an illustration degree and wondering how to start your career proper, this could be the book for you... Refreshingly, the book doesn't just cover illustration work for clients, but also how to sell your work yourself on homewares, fashion items such as T-shirts and the like - rather than licensed to another brand (though this is covered as well). This reflects how many commercial illustrators work currently, and it's something older books will have ignored. -- Neil Bennett * Digital Arts * Becoming a Successful a well designed, clearly laid out book on what it takes to become a working illustrator... Rich visuals cover almost every page in this informative book, giving the reader a slice of the work produced by great contributors. -- Anne-Marie Perks * Words & Pictures * The authors, Derek Brazell and Jo Davies, are accomplished illustrators with insider knowledge of the industry ... Here they provide a clear and detailed look at the world of illustration, from the novice stage - an overview of the basics - to running a professional business ... Andrew Ward's editorial design maintains a fun and straightforward approach throughout, coupled with Brazell and Davies' well-rounded lessons in illustration ... As the discipline of illustration is continuously expanding to include much more than the traditional areas of book publishing and editorial work, Becoming a Successful Illustrator is likely to become a staple on every aspiring illustrator's bookshelf. -- Meredith Thomas * Eye Magazine * This beautifully designed book not only showcases full-color illustrations from working professionals in many styles, it provides a wealth of information for individuals looking to make it in the world of of professional illustration...Meant to inspire as much as to inform and guide, this volume does not focus on techniques or art creation itself, but rather on key information related to marketing and running the business side of the profession. -- J. C. Burns * CHOICE: Current reviews for academic libraries *
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About Jo Davies

Derek Brazell has been immersed in the illustration world for many years and closely supports illustrators in all areas of their careers through his Project Manager role at the Association of Illustrators.

As a freelance illustrator, Jo Davies has worked for major clients across the world. Jo's career as a writer and illustrator has long been combined with work in education at all levels and she currently holds the position of Associate Professor in Illustration at Plymouth University, UK.
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Rating details

62 ratings
4.29 out of 5 stars
5 48% (30)
4 32% (20)
3 19% (12)
2 0% (0)
1 0% (0)
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