Be Unique or Be Ignored : The CEO's Guide to Branding
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
- Paperback | 166 pages
- 149.86 x 223.52 x 17.78mm | 272.15g
- 11 Nov 2013
- Mhr Enterprises
- United Kingdom
- black & white illustrations