Be Unique or Be Ignored
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Be Unique or Be Ignored : The CEO's Guide to Branding

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Description

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.show more

Product details

  • Paperback | 166 pages
  • 149.86 x 223.52 x 17.78mm | 272.15g
  • Mhr Enterprises
  • United States
  • English
  • black & white illustrations
  • 0974501735
  • 9780974501734

Rating details

7 ratings
4.57 out of 5 stars
5 57% (4)
4 43% (3)
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