Basics of Design

Basics of Design : Layout and Typography for Beginners

3.86 (45 ratings by Goodreads)
  • Paperback
By (author) 

List price: US$113.94

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Read the Prose. Study the illustrations. And apply what you have learned to design your own pages. It's easy with Basics of Design; Typography and Layout for Beginners! This heavily illustrated, compact guide is ideal for readers with no graphic design or art education background who need to create first-rate visual page designs. Entrepreneurs challenged with designing their own business cards, and administrative assistants suddenly put in charge of producing newsletters and fax cover pages, are just two examples of readers who benefit from the information in this primer. Its uniquely conversational tone - combined with numerous "before" and "after" illustrations- provides everything needed to design pages as effective as those of professional designers. Part One introduces readers to important design principles, as well as how to use color and images to add impact to designs. Part Two concentrates on the basics of typography. Part Three features a number of common design projects of the variety frequently assigned to non-designers (.., company business cards, fax cover letters, graphical and statistical reports, and more). To further aid readers, each project is accompanied by a brief listing of some of the special considerations involved in that type of visual page design. The final chapter of the book lists useful design books and resources for readers interested in advancing their typography and layout skills.
show more

Product details

  • Paperback | 4 pages
  • 182.9 x 228.6 x 17.8mm | 476.28g
  • Cengage Learning, Inc
  • Delmar Cengage Learning
  • Clifton Park, United States
  • illustrations (some colour)
  • 0766813622
  • 9780766813625
  • 2,248,212

Rating details

45 ratings
3.86 out of 5 stars
5 27% (12)
4 38% (17)
3 31% (14)
2 4% (2)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X