Basic Business Communication

Basic Business Communication : Skills for Empowering the Internet Generation

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Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true "how-to" skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented. Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge -- it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants). Marie Flatley, has been elected incoming President of ABC (the Association for Business Communication) for more

Product details

  • Mixed media product | 607 pages
  • 221 x 279 x 25mm | 1,496g
  • McGraw-Hill Education - Europe
  • McGraw Hill Higher Education
  • London, United States
  • 9th International student edition
  • notes, cartoons, photographs
  • 0071122346
  • 9780071122344

Table of contents

Table of Contents: Part One: INTRODUCTION Chapter 1 Communication in the Workplace Part Two: FUNDAMENTALS OF BUSINESS WRITING Chapter 2Adaptation and the Selection of Words Chapter 3Construction of Clear Sentences and Paragraphs Chapter 4Writing for Effect Part Three: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 5Introduction to Messages and the Writing Process Chapter 6Directness in Good News and Neutral Messages Chapter 7Indirectness in Bad-News Messages Chapter 8Indirectness in Persuasion and Sales Chapter 9 Strategies in the Job-Search Process Part Four: FUNDAMENTALS OF REPORT WRITING Chapter 10Basics of Report Writing Chapter 11Report Structure: The Shorter Forms Chapter 12Long, Formal Reports Chapter 13Graphics Part Five: OTHER FORMS OF BUSINESS COMMUNICATION Chapter 14Informal Oral Communication Chapter 15Public Speaking and Oral Reporting Part Six: SPECIAL TOPICS IN BUSINESS COMMUNICATION Chapter 16Techniques of Cross-Cultural Communication Chapter 17Correctness of Communication Chapter 18Technology-Enabled Communication Chapter 19Business Research Methods APPENDIXES A: Corrections for the Self-Administered Diagnostic Test of Correctness B: Physical Presentation of Messages, Memos, and Reports C: A Grading Checklist for Messages D: A Grading Checklist for Reports E: Documentation and the Bibliographyshow more

About Raymond V. Lesikar

Faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association. Professor of Information and Decision Systems at San Diego State University, where she teaches various courses in business communication. Additionally, she has served as a Fellow at the university's Center for Teaching and Learning and as a Qualcomm Fellow in the pICT (people, Information, Communication, and Technology) program. She received her B.B.A., M.A., and Ph.D. from the University of Iowa. Dr. Flatley is active in numerous professional organizations, including the Association for Business Communication, the California Business Education Association, Delta Pi Epsilon, and the National Business Education Association. She has served as president of the Association for Business Communication and is a distinguished member of the Association. The California Business Education Association recently named her Business Educator of the year for the senior college/university level. Additionally, she has served as an editorial board member for the Delta Pi Epsilon Journal, associate editor for the Journal of Business Communication and editor for the NABTE Review. Currently she is a reviewer and member of the editorial review board for the Journal of Education for Business. Her current research interests involve using technology to assist with the communication process. Her research spans the investigation of the effective use of blogs to making good channel choices to using video email and various wireless technologiesshow more