Bamboozled at the Revolution

Bamboozled at the Revolution : How Big Media Lost Billions in the Battle for the Internet

3.81 (11 ratings by Goodreads)
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Bamboozled at the Revolution chronicles one of the great business follies of the twentieth century: big mediaÂ's bungled attempt to understand and control the Internet. The story begins in 1994, the year most mainstream companies first became aware of the Internet, and ends six years-and many bad decisions-later with the buyout of media giant Time Warner by AOL, a scrappy little company almost no one had heard of at the dawn of the 1990s. Along the way, veteran media reporter John Motavalli provides a terrifically entertaining and frequently shocking snapshot of the uncomfortable marriage that took place between old media empires and new media start-ups as they fumbled after the communication tools of the future. The paperback edition include a new afterword bringing the story of the AOL-TimeWarner merger up to date.
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Product details

  • Paperback | 352 pages
  • 138.7 x 223.5 x 20.8mm | 344.74g
  • Penguin Group USA
  • English
  • Reprint
  • 0142002895
  • 9780142002896

Rating details

11 ratings
3.81 out of 5 stars
5 18% (2)
4 55% (6)
3 18% (2)
2 9% (1)
1 0% (0)
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