The B Corp Handbook: How to Use Business as a Force for Good

The B Corp Handbook: How to Use Business as a Force for Good

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Description

Using Business as a Force for Good

Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
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Product details

  • Paperback | 224 pages
  • 61 x 93 x 7mm | 349.27g
  • San Francisco, United States
  • English
  • 1626560439
  • 9781626560437
  • 255,794

Table of contents

The B Corp DECLARATION of INTERDEPENDENCE (Preface)
FOREWORD
INTRODUCTION

Part One: Overview
Using Your Business as a Force for Good is Good for Business
A Brief History from A to B: AND 1 to B Corps
B Corps: The Quick and Dirty
Why B Corps Matter

Part Two: 10 Benefits of Becoming a B Corporation
Being Part of a Community of Leaders with Shared Values
Increasing Your Credibility & Building Trust
Generating Press
Benchmarking Your Performance & Gaining Internal Alignment
Attracting Investors
Protecting Your Mission for the Long Term
Attracting Talent & Engaging Your Employees
Building Collective Voice
Saving Money
Leading a Global Movement

Part Three: The B Impact Assessment: How to Use Business as a Force for Good
Good for Workers
Good for Communities
Good for the Environment
Good for the Long Term
Good to the Core

Part Four: The Quick Start Guide
CONCLUSION
FAQ
APPENDIX
RESOURCES
Acknowledgments
Index
Author promo
About the Author
About B Corp
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Review quote

"The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. "B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor with which traditional economic theory says entrepreneurs seek profit."
--Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive "The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan shows that there does not have to be any trade-off between being profitable and creating positive social change."
--Suzanne DiBianca, President, Salesforce.com Foundation "I think B Corporations will make more profits than other types of companies."
--Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor, Yale University "I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future."
--Yvon Chouinard, founder of Patagonia "The B Corp Handbook offers a positive, market-based, and scalable solution to our greatest challenges."
--Marshall Goldsmith, New York Times bestselling author of What Got You Here Won't Get You There "A must-read for every for-profit enterprise that aims to create social impact."
--Cathy Clark, Adjunct Professor, Center for the Advancement of Social Enterprise, and Director, CASE i3 Initiative on Impact Investing, Duke University's Fuqua School of Business
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About Ryan Honeyman

Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts--including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry's, Nutiva, and CleanWell. Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts--including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry's, Nutiva, and CleanWell.
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Rating details

135 ratings
4.02 out of 5 stars
5 37% (50)
4 36% (49)
3 20% (27)
2 5% (7)
1 1% (2)
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