Awesomely Simple

Awesomely Simple : Essential Business Strategies for Turning Ideas Into Action

4.21 (146 ratings by Goodreads)
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The six core strategies to elevate any business-and how to implement them-made simple What do the world's most successful companies and organization have in common? And what can you actually take away and use from their examples? Distilling the best fundamental business strategies, trusted advisor and strategist John Spence helps you take a hard look at your business and together develop specific plans and action steps that will allow you to dramatically improve the success of your company. Delivered in Spence's approachable and straightforward manner, Awesomely Simple reveals the six key strategies that create a foundation for achieving business excellence: Vivid Vision, Best People, A Performance-Oriented Culture, Robust Communication, A Sense of Urgency, and Extreme Customer Focus.
Filled with case studies and clear action items, includes easy-to-follow guidelines for implementing the strategies in any organization no matter its mission or size After concisely breaking down each strategy, Spence gives specific examples, tips, tools, discussion questions and exercises for how to execute them successfully A perfect resource for business leaders, Awesomely Simple will help you turn ideas into positive action and achieve lasting business success.
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Product details

  • Hardback | 208 pages
  • 147 x 221 x 20mm | 334g
  • Jossey Bass Wiley
  • Chichester, United Kingdom
  • English
  • 0470494514
  • 9780470494516
  • 231,698

Flap copy

What do the world's most successful companies and organizations have in common? And what are the real takeaways to use in your own business?

John Spence, trusted advisor, strategist, and consultant, has spent decades helping business owners and managers cut through the clutter to determine the core needs for creating and sustaining a successful organization. Real solutions aren't necessarily complex, but they are critical, and with John Spence's guidance, they can even be made simple.

In Awesomely Simple, Spence helps you take a hard look at your business and evaluate how it is succeeding in the six areas most critical for lasting success. Every organization, no matter what its size or sector, must excel in cultivating:

Vivid Vision

Best People

A Performance-Oriented Culture

Robust Communication

A Sense of Urgency

Extreme Customer Focus

Focusing on these fundamentals, Spence breaks down each principle to readily understandable action items, offering countless tools, strategies, and measurements of success to make these concepts both come alive and be put into practice. By bridging the knowing-doing gap, Spence shows how to develop tailored plans in easy-to-follow steps that will allow you to dramatically improve the success of your company.

Whether you are solidly weathering the current economy or struggling through it, Spence's straightforward, uncomplicated approach shows anyone how to turn big ideas into action and performance.

Business strategy and success don't haveto be unattainable goals; they can be awesomely simple.
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Back cover copy

Praise for Awesomely Simple

"John Spence gets it: Simplicity is the new gold standard. Businesses that get simple shed expenses and boost customer loyalty. The new talent to have is simplicity-skills. Spence provides simple, yet surprising, recommendations on how to take the complex out of business life."
--Tim Sanders, author, Love Is the Killer App

"John Spence's message is that business success is simple. But not easy. Whatever your business, read this book. John cuts through the clutter and gives you six core strategies to follow. Simple."--Joe Calloway, author, Becoming a Category of One

"Read this book. John Spence knows how to make the complex simple."
--Rick Barrera, CEO, Overpromise, Inc., and author, Overpromise and Overdeliver

"Can business success really be Awesomely Simple? The answer is an enthusiastic YES! if you apply John Spence's lessons. Read this book. Have everyone in your organization read this book. Most important, apply its lessons, and you, too, can deliver amazing results."
--Randy G. Pennington, author, Results Rule!

"John Spence delivers six core strategies that will energize and invigorate any leader. Awesomely Simple captures the lessons learned from years of consulting to many of America's greatest companies, making this a handbook for those passionate about excellence and competitive advantage."
--Bill Yancey, president and CEO, Penson Financial Services, Inc.
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Table of contents

Introduction. 1 Vivid Vision. 2 Best People. 3 Robust Communication. 4 Sense of Urgency. 5 Disciplined Execution. 6 Extreme Customer Focus. Conclusion: What Do You Do Now? Acknowledgments. About the Author. Index.
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Review quote

Named one of the Top 10 Small Business Books - Small Business Trends "[ Awesomely Simple ] reminds us that a thriving successful business is about doing the basics right and not just doing what feels good. If you're a small business owner, no matter what the size of your business, this is your bible. You will save yourself heartache, time, frustration, anguish and a multitude of other small business frustrations by simply taking this book and making it your roadmap." - Smart Business Trends , December 13, 2009
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About John Spence

John Spence is a highly sought after executive educator, business consultant, and professional speaker, having presented workshops, speeches, consulting, and executive coaching to more than 300 organizations worldwide. Spence has been a guest lecturer at over 90 colleges and universities across the United States. He has run five successful companies and currently owns two. For more information, please visit
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Rating details

146 ratings
4.21 out of 5 stars
5 48% (70)
4 31% (45)
3 16% (23)
2 5% (8)
1 0% (0)

Our customer reviews

John Spence has delivered a concise and accessible book that is easy to read and understand but not light on meaning. Written without jargon or reams of research, the book is easy to read, understand and most importantly identify with in context with your own challenges. This doesn't mean Spence hasn't done the research, he has, and the detail is on his website for those that want it. The book takes key concepts for business and delivers explanation for why those concepts will affect your business performance and how improving in those areas can have dramatic impact on your bottom line. Written as a tool for delivering on those key concepts each chapter has sections for 'self audit' 'things to think about 'and ''turning ideas into action'. The book is written at a high level and these sections are about how exploring the detail of your current situation is critical to performing in each of those areas. The book won't tell you what your vision should be or which elements of your customer focus need attention but it will give you the process for identifying opportunities and executing improvement. If you are serious about turning ideas into action then this book provides an excellent process for making that transformation. An outstanding book and highly more
by Andrew Ritchie
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