Attitudes and Opinions

Attitudes and Opinions

3.62 (8 ratings by Goodreads)
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Description

This book provides a comprehensive guide to the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the author discusses only those principles and research findings relevant to citizens today. Examining the structure and function of attitudes, the nature of public opinion and attitude formation, chapters are included on attitude change theories and research. Contemporary social issues are examined, such as political attitudes and voting, racism and sexism, whilst public opinion polling is discussed along with the communication of attitudes and attitude-behaviour relationships. Key features of this revised edition include a chapter on social perception and social cognition, updated research topics in every chapter and in-depth coverage of attribution theory. References to research literature can be found throughout the text.show more

Product details

  • Paperback | 496 pages
  • 158 x 236 x 28mm | 1,437g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • Facsimile
  • 2nd edition
  • 0130505927
  • 9780130505927

Rating details

8 ratings
3.62 out of 5 stars
5 25% (2)
4 38% (3)
3 12% (1)
2 25% (2)
1 0% (0)
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