Atmospheric Turn in Culture and Tourism

Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

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Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations.

Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:

participatory shaping of destination atmospheres
urban atmospheres
'silent' airports
atmosphere of religious buildings
residents as elements of atmosphere
emotional contagion
building culture and architecture
light and colour effects in hospitality encounters
the co-created atmosphere of concerts and events.

Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.
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Product details

  • Hardback | 360 pages
  • 152 x 229 x 25.4mm | 635.03g
  • Bingley, United Kingdom
  • English
  • 1838670718
  • 9781838670719
  • 3,630,033

Table of contents

Chapter 1. Introduction; Michael Volgger and Dieter Pfister Part 1: Atmosphere and culture
Chapter 2. Philosophy of the atmospheric turn; Thomas Latka

Chapter 3. The concept of atmosphere from a multidisciplinary perspective; Dieter Pfister

Chapter 4. Describing and creating atmospheres; Dieter Pfister

Chapter 5. Architectural governance and the coordination of building culture: An exploratory reflection; Michael Volgger, Harald Pechlaner, Anna Scuttari and Elsa Innerhofer
Chapter 6. Enhancing understanding: The atmospheric dimension of communication as a catalyst for creating deeper human understanding; Thomas Herdin
Chapter 7. Changing atmospheres - On the duration and exploration of urban experiences; Andreas Rauh
Chapter 8. The effects of atmospheres; Rainer Kazig
Chapter 9. Combining brand theory with space and atmosphere theory; Dieter Pfister
Part 2: Atmosphere in tourism, hospitality and events

Chapter 10. Staging genius loci: Atmospheric interventions in tourism destinations; Michael Volgger
Chapter 11. Travel beautifully: The role of aesthetics in experience design; Ksenia Kirillova and Philipp Wassler
Chapter 12. Social aspects of tourism atmosphere and emotional contagion in destinations; Kemal Gurkan Kucukergin and Bekir Bora Dedeoglu

Chapter 13. Atmospheric turn and digitisation as chances for a sustainable destination management; Christian Laesser, Dieter Pfister and Pietro Beritelli

Chapter 14. From flow analysis to shared insight to planning for impact - The development campaign of Altdorf (CH); Pietro Beritelli

Chapter 15. Does the living space prevent destination development? The Bavarian town of Eichstaett as a space of possibilities; Harald Pechlaner, Daniel Zacher, Elina Gavriljuk and Christian Eckert

Chapter 16. What Colour and Light Do in Service Atmospherics: A Neuro-marketing Perspective; Emrah Ozkul, Hakan Boz, Bilsen Bilgili and Erdogan Koc

Chapter 17. In search of underwater atmosphere: A new diving world on artificial reefs; Caglar Bideci and Carl Cater

Chapter 18. Authenticity as a contributor to satisfaction with arts events: The moderating role of involvement; Bilge Aykol, Manolya Aksatan and Ilayda Ipek
Chapter 19. Extending a festival's social atmosphere online: The Case of Fotografia Europea; Lorenzo Mizzau, Fabrizio Montanari and Marta Massi
Chapter 20. Silence as a moment of luxury: Insights from contemporary travellers visiting churches; Hannele Kauppinen-Raisanen, Helene Cristini and Marie-Nathalie Jauffret
Chapter 21. Capricornia - an atmosphere of 'otherness'; Christof Pforr and Michael Volgger
Chapter 22. How advertising eAtmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism; Arch G. Woodside, Pedro Mir Bernal and Bomi Kang
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About Michael Volgger

Michael Volgger is a Senior Lecturer in the School of Marketing and Co-Director of the Tourism Research Cluster at Curtin University, Australia. His research on tourism destination governance, product development and innovation in tourism and tourism marketing has been published widely in high quality journals and books. Dieter Pfister is head of the "Building Owner-Program" at the University of St. Gallen in Switzerland. Since the 1990s, his research has focused on the connection between brand and space and design strategy. Based on practical experience, he has developed and published various theoretical models and shaped concepts, including atmospheric design.
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