Assembling Flowers and Cultivating Homes

Assembling Flowers and Cultivating Homes : Labor and Gender in Colombia

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This ethnographic study explores the links between agro-industrial employment in the context of economic adjustment programs and the individual experience of employment and economic change at the household level. Author Greta Friedemann-Sanchez's challenges the current academic consensus that transnational assembly line industries reinforce patriarchal ideologies of reproduction and the exploitation of women.
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Product details

  • Hardback | 232 pages
  • 157.5 x 231.1 x 20.3mm | 476.28g
  • Lanham, MD, United States
  • English
  • 0739109790
  • 9780739109793

Table of contents

Chapter 1 Introduction Chapter 2 Flowers in the Global Assembly Line Chapter 3 Assembling Flowers Chapter 4 Disciplined Labor, Identity, and Gender Chapter 5 Land, Housing, Money, and Social Networks Chapter 6 Cultivating Homes Chapter 7 Gendered Development
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Review quote

In this important contribution, Greta Friedemann-Sanchez challenges the notion that women are simply exploited by jobs in the global assembly line. Instead, she provides a nuanced analysis of how women use jobs in Colombia's flower industry to resist subordination at home and challenge traditional household structures where men control the household resources, including women's time and where domestic violence is widespread and accepted. This book will challenge us to rethink the relationships between the global economy and women's well-being. -- Cheryl Doss, Yale University This is an important and timely book. It offers a textured account of how gendered forms of labor are not only at the heart of global competitiveness but are also an instrument for crafting new identities and options for women workers. Feminist Economics Anthropologists, feminists, and many others argue that gender exploitation provides the competitive edge for off-shore production. Greta Freidemann-Sanchez insightfully challenges this common wisdom in her study of Colombia's flower industry. Women, she finds, seek work in the flower companies, find satisfaction in their jobs, and use their monetary power to refashion gender relations. Friedemann-Sanchez ingeniously blends different methodologies and theoretical approaches with feminist economics and ethnography to illuminate the contemporary situation for the reader. -- Stephen Gudeman, University of Minnesota
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About Greta Friedemann-Sanchez

Greta Friedemann-Sanchez is assistant professor at the Hubert H. Humphrey Institute of Public Affairs at the University of Minnesota.
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