The Artist Blueprint Plan : Craft a Successful Art Business
Have you ever wanted to pursue art full-time? Maybe you are already established in a creative career but want to try at a new venture or build a web presence. While navigating the web can be daunting, it is one of the most exciting new avenues for visual artists to not only share their work but launch a career and expand their brand. In this guide, veteran artist & illustrator Natasha Wescoat takes her over 10 years of personal experience and knowledge to educate artists & creative entrepreneurs on everything from just starting out to managing a thriving art business. Whether you are just a hobbyist or want to know how to license your art or put on shows, this guide is for you. It begins with an action plan to start from anywhere and then carries you into advanced steps on brand building, engaging with fans, building a collector base, putting on art shows, pitching to galleries, growing a web presence, managing work-life balance, and so much more.
- Paperback | 118 pages
- 203.2 x 254 x 6.86mm | 322.05g
- 28 May 2015
- Createspace Independent Publishing Platform
- Illustrations, black and white
About Natasha Wescoat
Natasha Wescoat first launched her art career in 2004, with the use of eBay auctions, and grew it into something big. With over 1000 original works in private and corporate collections worldwide, licensing deals with major companies, brand projects with major names like Ford motor company, Mashable, MySpace and features in television and major films, Natasha has built an iconic art brand. The story of her art career has been referenced to in the New York Times and Wall Street Journal Bestseller "Crush It" written by Wine entrepreneur Gary Vaynerchuk and the Scott Kirsner book, "Fans, Friends and Followers" among others. She has interviewed with Leo Laporte's This Week In Tech and has been a guest speaker and live artist at the SXSW Interactive, BlogWorld & New Media Expo, and TEDxDetroit. Natasha is also the author of several other books, including her children's story, "Charlotte Lively and The Not-So-Wicked Witch." She is also the founder of Art Career Academy and The Artist Mastermind Podcast, where she shares her e xpertise and experience to artists and creative entrepreneurs on the web.