The Art of Creative Thinking

The Art of Creative Thinking

4.05 (1,917 ratings by Goodreads)
By (author) 

List price: US$12.21

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.

Be stubborn about compromise.
Plan to have more accidents.
Be mature enough to be childish.
Contradict yourself more often.
Discover the Art of Creative Thinking.

*From the publishers of the international bestseller The Art of Thinking Clearly*
show more

Product details

  • Hardback | 288 pages
  • 119 x 185 x 27mm | 276g
  • Sceptre
  • London, United Kingdom
  • English
  • 9781444794489
  • 46,685

Review Text

This is a must-read for aspiring artists and creatives everywhere. Mumsnet
show more

Review quote

This is a must-read for aspiring artists and creatives everywhere. * Mumsnet *
show more

About Rod Judkins

Rod Judkins is an accomplished lecturer at Central St Martin's, one of the world's pre-eminent art schools whose alumni - ranging from artists like Lucien Freud, and Antony Gormley through to the designers Stella McCartney and Alexander McQueen - have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs at Psychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy.
show more

Rating details

1,917 ratings
4.05 out of 5 stars
5 37% (707)
4 38% (732)
3 20% (374)
2 4% (80)
1 1% (24)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X