The Art and Craft of Case Writing

The Art and Craft of Case Writing

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Description

Anyone conducting case research in business or the social sciences - whether experienced or novice - should get the new edition of "The Art and Craft of Case Writing". It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.show more

Product details

  • Paperback | 296 pages
  • 149.9 x 223.5 x 20.3mm | 294.84g
  • Taylor & Francis Inc
  • M.E. Sharpe
  • Armonk, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0765616823
  • 9780765616821
  • 2,208,327

Table of contents

List of Exhibits; * Preface; Prologue: The Power of Storytelling; 1. What Is a Case and Why Write One?; 2. Objectives - Key to the Case; 3. Finding a Case Site and Gathering Data; 4. Research Cases; 5. The Instructor's Manual, Part 1; 6. Organizing the Case; 7. Testing and Refining the Teaching Case; 8. The Instructor's Manual, Part 2; 9. Notes, Case Series, and Other Supplements; 10. Video and Multimedia Case Studies; Appendix I. Case Example - First Draft; Appendix II. Instructor's Manual - First Draft; Appendix III. Case Example - Published Version; Appendix IV. Instructor's Manual - Final Version; References; * For Further Reading; About the Authors; * Index.show more

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