The Art of the Advantage

The Art of the Advantage : 36 Strategies to Seize the Competitive Edge

4.5 (4 ratings by Goodreads)
By (author) 

List price: US$31.95

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors. Like Sun Tzu's immensely popular "Art of War", "The Art of the Advantage" uses political and military lessons to teach Western leaders about the Eastern philosophy of competing in the marketplace. At a time when companies are needing to compete on every level: price, strategy, distribution, manufacturing, customer service, R&D and operations, gaining any type of advantage is enormously important for a company's ultimate success. Crafted and proven in the past, yet still pertinent for business today, these 36 stratagems are a valuable asset in the game of business.show more

Product details

  • Hardback | 288 pages
  • 163.6 x 240.3 x 27.4mm | 612.36g
  • Cengage Learning, Inc
  • Texere Publishing
  • Florence, United States
  • English
  • 1587991683
  • 9781587991684

Rating details

4 ratings
4.5 out of 5 stars
5 50% (2)
4 50% (2)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X