The Art of the Advantage

The Art of the Advantage : 36 Strategies to Seize the Competitive Edge

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This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors. Like Sun Tzu's immensely popular "Art of War", "The Art of the Advantage" uses political and military lessons to teach Western leaders about the Eastern philosophy of competing in the marketplace. At a time when companies are needing to compete on every level: price, strategy, distribution, manufacturing, customer service, R&D and operations, gaining any type of advantage is enormously important for a company's ultimate success. Crafted and proven in the past, yet still pertinent for business today, these 36 stratagems are a valuable asset in the game of more

Product details

  • Hardback | 288 pages
  • 163.6 x 240.3 x 27.4mm | 612.36g
  • Cengage Learning, Inc
  • Texere Publishing
  • Florence, United States
  • English
  • 1587991683
  • 9781587991684

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