Archipelago Tourism

Archipelago Tourism : Policies and Practices

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Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
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Product details

  • Hardback | 292 pages
  • 159 x 235 x 25.4mm | 658g
  • London, United Kingdom
  • English
  • New ed
  • Includes 8 colour and 26 b&w illustrations
  • 1472424301
  • 9781472424303

Table of contents

Contents: Foreword, Richard W. Butler; Editorial: more than island tourism: branding, marketing and logistics in archipelago tourist destinations, Godfrey Baldacchino; Review essay: navigating a world of islands: a 767 island odyssey, Stephen A. Royle. Part I Mediterranean Sea: Patterns of transportation for tourists and residents in the Aegean archipelago, Greece, Sofia Karampela, Thanasis Kizos and Andreas Papatheodorou; The Malta-Gozo-Comino story: implications of a Malta-Gozo fixed link on tourism activity, Samantha Chaperon and Nadia Theuma; Tourism relationships between Sardinia and its islands: collaborative or conflicting?, Rita Cannas and Ernestina Giudici. Part II Atlantic Ocean: Contrived complementarity: transport logistics, official rhetoric and inter-island rivalry in the Azorean archipelago, Godfrey Baldacchino and Eduardo Costa Duarte Ferreira; Cape Verde 2.0: branding and tourism development across the archipelago, Pedro F. Marcelino and Luzia Oca Gonzalez; A tale of two Guernseys: tourism branding and island hopping in an archipelagic context, Henry Johnson; Remote yet close: the question of accessibility in the Faroe Islands, Rosemarie Ankre and Per-Ake Nilsson; Navigating the Caribbean archipelago: an examination of regional transportation issues, Sherma Roberts, John N. Telesford and Jennifer V. Barrow; The Bahamas: individual island branding for competitiveness in archipelago tourism, Sophia A. Rolle. Part III Pacific Ocean: Competing islands? The Mamanuca and Yasawa islands, Fiji, John Connell; Travel dynamics in the Hawaiian archipelago, USA, Luciano Minerbi. Part IV Indian Ocean: The potential of tourist zones in the Maldives: obscured behind the 'sunny side of life'?, Fathimath Amira; Travelling the Mascarenes: Creoleness in tourism policies and practices on La Reunion, Mauritius and Rodrigues, Carsten Wergin. Conclusion: archipelagic tourism: synthesis and reflections, Dimitri Ioannides and Evangelia Petridou; Index.
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Review quote

"The book gives an excellent overview of tourism in archipelagic contexts across various parts of the world, making useful rapprochements as well as drawing on differences to explain development challenges in island spaces. As the chapters collectively address many interconnected facets of island development that go beyond tourism, the edited volume will be of great interest to "islophiliacs" in a variety of disciplines." - Helene B. Ducros, University of North Carolina, USA
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About Godfrey Baldacchino

Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the UniversitA di Corsica Pasquale Paoli, France.
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