Applied Visual Merchandising

Applied Visual Merchandising

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Description

A one term subject in visual merchandising in departments of marketing or fashion; includes users portfolio problems.show more

Product details

  • Hardback | 256 pages
  • 183.9 x 243.6 x 17mm | 532.48g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 3rd Revised edition
  • Illustrations (some col.)
  • 0130419893
  • 9780130419897

Table of contents

1. Introduction to Visual Merchandising. 2. Critical Elements: The Necessities. 3. Origination and Progression. 4. The Framework of Visual Merchandising. 5. The Design Principles of Balance and Emphasis. 6. The Design Principles of Harmony, Proportion and Rhythm. 7. Visual Merchandising and the Shopping Mall. 8. Common Errors in Display. 9. Color: The Life of a Display. 10. Guidelines to Lighting. 11. Sign Layout. 12. Visual Merchandising Areas and Aids. 13. Lands End. 14. Industrial Display. 15. Visual Merchandising Trends and Practices. 16. The Visual Merchandising Team. Appendices. Bibliography. Glossary. Index.show more

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