Apple Jacks

Apple Jacks

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at MIT. In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Originally, all Apple Jacks cereal pieces were orange and O-shaped, although they have become brighter and more orange colored over the decades. In 1998, O-shaped green pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained O's but the green jacks were X's for a while (actually, 'jack' shaped, from jumping jacks, the campaign was made as adults made the cereal make 'more sense', as with the flavor), and in summer 2005 the green jacks were figure-8's (double O's) for a period of time.show more

Product details

  • Paperback | 92 pages
  • 152 x 229 x 6mm | 145g
  • Claud Press
  • United States
  • English
  • 6135849964
  • 9786135849967